
Audience Participation and Immediacy The main advantage of a live broadcast is to allow your web audience to send in questions. But a live broadcast can also carry a high degree of immediacy and excitement not possible with recordings.
Webcasting of corporate, association and government events is becoming a popular and cost effective way to engage geographically dispersed audiences. More recently, ad agencies and PR firms are looking at webcasting as a powerful tool to reach younger "connected" audiences and to help reinforce branding.
Webcasting can also be used to promote your services. For example, Edmonton's Northern Lights Theatre used GC Webcasting to conduct a live webcast of a play to introduce the theatre's offerings to the general public. Local TV and radio stations featured the webcast in news stories and 7,000 people tuned in.
Webcasts can be free or priced. The Manitoba Agronomist Conference in Winnipeg was webcast by GC and each online participant was required to pay the registration fee. The client was able to earn a comfortable profit even after paying for the venue and the webcast. The recordings continue to be used by paid registrants.
Regardless of which option you choose, we also provide a full range of webcast support services that include registration systems, user databases, archive editing and audience interaction. DETAILS
Multi-media web site design, development and hosting
Online video and audio galleries and databases
Content management systems and administration tools