Webcast checklist Frequently Asked Questions
GC Webcasting has successfully conducted hundreds of live webcasts throughout North America since 2004 and has earned a reputation among major organizations as a reliable, quality supplier.
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The primary benefits of GC Webcasting are affordability combined with guaranteed reliability and performance. We are the only company of its kind specializing in live-event coverage providing full on-site service including deployment of an advance crew to check out a venue's suitability and a "live" crew that manages camera work, Internet connectivity, video streaming, audio connections and other webcast-related logistics. In other words, you don't have to worry about anything technical. For audio/visual firms and organizations that wish to provide their own on-site management, GC offers a wide range of live and on-demand streaming media services with 24/7 support.
Audience Participation and Immediacy The main advantage of a live broadcast is to allow your web audience to send in questions. But a live broadcast can also carry a high degree of immediacy and excitement not possible with recordings.
Webcasting of corporate, association and government events is becoming a popular and cost effective way to engage geographically dispersed audiences. More recently, ad agencies and PR firms are looking at webcasting as a powerful tool to reach younger "connected" audiences and to help reinforce branding.
Webcasting can also be used to promote your services. For example, Edmonton's Northern Lights Theatre used GC Webcasting to conduct a live webcast of a play to introduce the theatre's offerings to the general public. Local TV and radio stations featured the webcast in news stories and 7,000 people tuned in.
Webcasts can be free or priced. The Manitoba Agronomist Conference in Winnipeg was webcast by GC and each online participant was required to pay the registration fee. The client was able to earn a comfortable profit even after paying for the venue and the webcast. The recordings continue to be used by paid registrants.
GC offers both Windows Media and Flash live webcasting.
Comparison Section: Review three typical full-service live webcast configurations to compare differences and benefits. DETAILS
Option One - Full Service: Hire us to take care of everything. We manage both live and recorded webcasting. DETAILS
Option Two - Self Service: Do your own on-site management but use our webcast streaming account to broadcast. DETAILS
Also see: Government webcasting / Audio webinars
Regardless of which option you choose, we also provide a full range of webcast support services that include registration systems, user databases, archive editing and audience interaction. DETAILS
Multi-media web site design, development and hosting
Online video and audio galleries and databases
Content management systems and administration tools
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